Rockbot Blog (2)

Introducing the New Rockbot Music Dashboard

By Chrissy Ockerbloom

November 15, 2016

We have released our new music dashboard, designed to be smarter, faster and easier than ever. We have updated everything from the way you view what is currently playing to how you choose and customize playlists. Whether you are a bar, restaurant,...

What You Need to Know About CrossFit Music

By Chrissy Ockerbloom

September 28, 2016

What music are some of the top CrossFit athletes listening to while they work out? Thanks to the Reebok CrossFit Games Website, we got a little taste:

Your Restaurant Needs Music. Here's What to Look For in a Restaurant Music System

By Chrissy Ockerbloom

August 19, 2016

Music is so important in all restaurants and bars, but because it's not directly correlated with driving revenue, it is often overlooked. But, in today's culture, music is everywhere we go. It's on the streets, in the subway and in nearly every...

What You Didn't Know About The Role Sound is Playing in Your Restaurant

By Chrissy Ockerbloom

May 06, 2016

Welcome to the intersection of brain science and marketing, a combination that you were probably not thinking about with all the stress of opening your restaurant. Now that you're running things with the efficiency of Amazon (we can all have goals),...

The Owner's Guide to Crafting Restaurant Promotions That Win

By Chrissy Ockerbloom

April 27, 2016

Restaurant promotions are the first words that come to mind when you're trying to figure out how to get more people through the door. This is called incentive marketing, where you offer a free item, discount or some type of special with the intent...

Using Instagram as Part of Your Restaurant Marketing Strategy - A Case Study on Sonic

By Chrissy Ockerbloom

April 06, 2016

Breaking Down Sonic's New Restaurant Marketing Strategy Sonic just made a huge marketing decision to double down on Instagram at this year's Coachella festival. By using Instagram's "buy button" capabilities and by implementing a geo-fence over the...

Hosting Restaurant Events That Make a Lasting Impression

By Chrissy Ockerbloom

April 05, 2016

How do you bring in new guests that have never been to your bar before? It's tough, right? Competition is everywhere, marketing dollars are few and there are way too many things on your to-do list for the month. Can't someone take care of this for...

Restaurant Innovation Report - Featuring Panera, Taco Bell and Chick-Fil-A

By Chrissy Ockerbloom

March 24, 2016

We've seen it happen in every industry. The big players rise and fall. Some go through full re-branding. Others shut down completely or get bought. Most will look to their innovation team to use consumer preference data to spark change. Today we're...

SeatMe vs. OpenTable: The Best Restaurant Reservation Services

By Masen Ewald

March 20, 2016

As you know, many restaurant reservation services want to make it easier for a) customers to pick restaurants and make reservations, and b) restaurants to fill seats and better manage those reservations. While services like OpenTable, include...