Rockbot's Evolution: From Music Platform to a Multi-Product Powerhouse

Picture of Sarah Fruy

We are thrilled to share an exciting transformation that marks a pivotal shift in Rockbot’s identity. Today, we proudly unveil our revamped brand identity, an emblem of our evolution from a music streaming service to a multiproduct media platform. This transition is not just a change in aesthetics; it's a testament to our commitment to solving the challenges that businesses face in retail media management and delivering digital out-of-home media effectively while staying true to our core mission and vision.

Our Brand Mission: Elevating Connections and Experiences

At Rockbot, our mission remains steadfast: to help businesses, brands, and places succeed by empowering them to deliver better customer experiences and build stronger connections through integrated media in their real-world spaces. This mission underpins our journey of addressing key business hurdles and offering comprehensive retail media solutions that go beyond music, allowing our clients to create extraordinary environments.

Our Vision: Enriching Human Experiences Through Integrated Media Technology

Our vision extends far beyond the present moment. We aspire to shape a world where media technology enriches human experiences in real-world spaces. Picture a landscape where every interaction is elevated by thoughtful, integrated media, turning mundane moments into unforgettable memories.

Our vision extends far beyond the present moment. We aspire to shape a world where media technology enriches human experiences in real-world spaces. Picture a landscape where every interaction is elevated by thoughtful, integrated media, turning mundane moments into unforgettable memories. 

Our evolution is a response to the challenges faced by our clients in managing and delivering media. We've listened closely to the issues plaguing businesses, such as downtime, unreliable hardware, fragmented media management, slow changes, and a lack of control. 

We've evolved to provide comprehensive solutions and professional services that tackle these obstacles head-on. Whether it's music, TV, digital signage, or advertising, Rockbot now seamlessly integrates them all, offering a unified platform that empowers businesses to overcome these obstacles, improve the customer experience with technology, and thrive in the modern world.

Advertising Across the Spectrum: Music, TV, and Digital Signage

Across the platform, we’ve added Advertising and Retail Media solutions so businesses have more ways to generate revenue and monetize their environments.  Our advertising solutions are not limited to just one product; they encompass audio messaging, video, and digital signage. This comprehensive approach ensures that our customers have a versatile toolkit to engage their audience within their own brick-and-mortar spaces and across Rockbot’s Advertising Network.

We understand how to improve the customer experience and continue to be your trusted partner in unlocking the full potential of digital out-of-home media. Our products and services provide the rock-solid foundations upon which exceptional customer experiences are built. We understand that every business has unique needs, and our offerings are designed to enhance your in-location brand experiences.

When Everything Just Fits: Extraordinary Experiences Flow

In a world where media technology is increasingly essential, we believe that when everything fits seamlessly, extraordinary experiences naturally follow. Our mission is to ensure that our media solutions align seamlessly with your brand identity and customer expectations, resulting in unforgettable interactions that resonate deeply.

As we embark on this new chapter, we extend our heartfelt gratitude to our cherished community. Your feedback, insights, and partnership have been invaluable in shaping our transformation. Together, we'll continue to redefine the possibilities of media technology and create lasting connections in a world where multi-product unification is the key to overcoming the challenges of media management.

Here's to a future where Rockbot's media experience mastery becomes the bedrock of extraordinary moments.


Sarah Fruy

Sarah Fruy is an entrepreneurial marketing executive with nearly 20 years of B2B and B2C experience in the online advertising, SaaS, influencer marketing, digital media, and website operations industries, along with numerous marketing certifications from the Cornell Johnson Graduate School of Management. As the vp of marketing at Rockbot, Fruy is responsible for everything from brand and product marketing to growth marketing and demand generation.