Rockbot News & Insights - A Blog About Engaging Your Customers

Secrets Revealed: Engaging Customers at Your Restaurant

By Chrissy Ockerbloom

November 04, 2015

In restaurants, superior food and service are, without saying, one of the best ways to keep your customers coming back. But once they're there, how do you engage them and create an atmosphere they love to be in? With so many technologies and...

Future-Proofing | Planning for Expansion at Your Brewery

By Chrissy Ockerbloom

October 29, 2015

Craft beer sales grew over 17% in 2014. They contributed over $55 billion and created more than 424,000 jobs in the U.S. The total beer industry contributed $252.6 billion to the economy last year (that's more than double the wine industry)....

6 Things You Want to Consider Before Buying into a Restaurant Franchise in 2015

By Chrissy Ockerbloom

October 28, 2015

There is so much information out there about becoming a franchisee -- what it takes to run a chain and start your own business. For those with entrepreneurial spirit and a passion for food, becoming a franchisee is an attractive option and with...

"Just one more beer!" | 10 Ways to Increase Dwell Time at Your Bar

By Chrissy Ockerbloom

October 22, 2015

We've all been there. You're at the bar with a few friends, trying to decide if you want to stay for one more or call it quits. Your will power is shaky at best when one of your friends shouts..."Just one more beer!" You give in amost...

4 Ways Music Can Help You Build a Community in Your Gym

By Chrissy Ockerbloom

October 15, 2015

If I showed up for a spin class and the music wasn't working, I would walk to the front desk, ask for my money back, and go home. Regardless of how you use your facility, you will always need one thing: music. The importance of music in a gym...

Make 15 Min. Feel like 5 | How to Improve Fast Casual Wait Times

By Chrissy Ockerbloom

October 06, 2015

Which is more valuable? Shortening the perception of wait time or shortening the actual wait time? It's hard to choose one or the other without considering things like cost or resources needed. Regardless, this seems to be a recurring theme for...

The 7 Hottest Restaurant Mobile App Trends in 2015

By Chrissy Ockerbloom

September 30, 2015

The following infographic says a lot about the way mobile technology is influencing lives across the world. For businesses, there are an endless amount of tools available to make your mobile app stand out and more effectively capture customers....

5 Companies Who Are Nailing their Restaurant Loyalty Programs

By Chrissy Ockerbloom

September 25, 2015

Restaurant loyalty programs have and will be a staple in differentiating your brand and driving repeat business. In the search to find the best restaurant loyalty programs we learned a few things. Loyalty programs in the restaurant industry...

Rockbot Presents at FSTEC 2015 on the Future In-Store Experience

By Chrissy Ockerbloom

September 25, 2015

FSTEC 2015 is coming up fast and we can't wait to be a part of it! We're putting our heads together to create a Boot Camp presentation that will knock your socks off and we're crossing our t's and dotting our i's so every little detail is ready...

Rockbot's Background Music Solution for First Data's Clover System

By Chrissy Ockerbloom

September 21, 2015

We are excited to announce the release of a new, better version of Rockbot, to The Clover System! Clover is an all-in-one system with custom hardware designed specifically for POS, software that helps you run your business better, and a merchant...