Rockbot Blog (6)

Restaurant Mobile Apps and the Integrations that Will Make you Successful

By Chrissy Ockerbloom

September 03, 2015

In the fourth installment of our mobile series we talk about the benefits of using third-party services to integrate with your app and make it stickier. Previously, we discussed how important the customer journey is in creating a successful mobile...

How the Customer Journey can Make Your Restaurant Mobile App Stickier

By Chrissy Ockerbloom

August 27, 2015

What is the customer journey? It's comprised of the steps your guests take before, during and after they walk into your restaurant, yes, but it's much more involved than that. It includes thought and research on different persona's that come into...

Top 5 Things to Consider When Choosing Your Restaurant Music Service

By Chrissy Ockerbloom

August 24, 2015

How to Safely Launch Your Restaurant Mobile App Concept

By Chrissy Ockerbloom

August 19, 2015

Are you thinking about launching your first mobile app but unsure where to start? It can be tough to throw budget at something completely new to your existing restaurant marketing strategy, but with nearly two-thirds of America's population owning a...

Introducing Master's of Mobile: A Spotlight on Bagger Dave's

By Chrissy Ockerbloom

August 17, 2015

You're a large chain, your restaurant needs a mobile app, but the stats on success rates of branded mobile apps are not encouraging. Restaurants are faced with this challenge every day. How do they beat the status quo with their mobile app?

Mobile Apps for Restaurants | The Current State of Mobile

By Chrissy Ockerbloom

August 11, 2015

Time and time again we hear the hard truth -- over 80% of today's branded mobile apps ultimately fail. This is especially true of branded restaurant apps. It's so difficult to achieve the active usage, organic growth in downloads or high ratings...

How 10 Restaurant Brands Topped the Charts on Positive Consumer Perceptions

By Chrissy Ockerbloom

August 07, 2015

The YouGov Brand Index recently came out with their 2015 mid-year review of the public's perception of brands across all industries. Every day YouGov interviews over 5,000 people asking them one simple question - have you heard anything positive or...

3 Simple Ways to Boost Engagement in your Restaurant Loyalty Programs

By Chrissy Ockerbloom

August 03, 2015

Implementation: 5 Steps to Using Beacons at Your Restaurant, Successfully

By Chrissy Ockerbloom

July 27, 2015

If you do a google search for Beacon Technology, you will find plenty of articles talking about how this new technology is about to take the world by storm! Beacons have received a lot of hype but it's difficult to find help on how to actually...

Should Restaurant Training go Virtual? Jon Taffer says, Yes.

By Chrissy Ockerbloom

July 24, 2015

Some of you might know Jon Taffer, the internationally recognized restaurant owner, operator and concept developer. He's the mastermind behind the popular show, Bar Rescue, and has given over 30 bars the tools to build a successful operation. It's...