Rockbot Blog | Restaurant Marketing

Using Instagram as Part of Your Restaurant Marketing Strategy - A Case Study on Sonic

By Chrissy Ockerbloom

April 06, 2016

Breaking Down Sonic's New Restaurant Marketing Strategy Sonic just made a huge marketing decision to double down on Instagram at this year's Coachella festival. By using Instagram's "buy button" capabilities and by implementing a geo-fence over the...

How New Technology is Redefining Digital Signage for Restaurants

By Chrissy Ockerbloom

November 30, 2015

While digital signage for restaurants has largely been tied to menu boards and interactive displays, the onset of new technology has changed the meaning. This new shift in understanding is catalyzed by the increased opportunities that are available...

Could This Data Help You Put Your Restaurant Patron's Mobile Obsession To Use?

By Chrissy Ockerbloom

November 17, 2015

Arguably the #1 technology that's being used by customers inside your bars and restaurants today? The mobile phone. This makes having a restaurant mobile marketing strategy even more important. It's one of the best opportunities to engage your...

Restaurant Mobile Apps and the Integrations that Will Make you Successful

By Chrissy Ockerbloom

September 03, 2015

In the fourth installment of our mobile series we talk about the benefits of using third-party services to integrate with your app and make it stickier. Previously, we discussed how important the customer journey is in creating a successful mobile...

How the Customer Journey can Make Your Restaurant Mobile App Stickier

By Chrissy Ockerbloom

August 27, 2015

What is the customer journey? It's comprised of the steps your guests take before, during and after they walk into your restaurant, yes, but it's much more involved than that. It includes thought and research on different persona's that come into...

How to Safely Launch Your Restaurant Mobile App Concept

By Chrissy Ockerbloom

August 19, 2015

Are you thinking about launching your first mobile app but unsure where to start? It can be tough to throw budget at something completely new to your existing restaurant marketing strategy, but with nearly two-thirds of America's population owning a...

Introducing Master's of Mobile: A Spotlight on Bagger Dave's

By Chrissy Ockerbloom

August 17, 2015

You're a large chain, your restaurant needs a mobile app, but the stats on success rates of branded mobile apps are not encouraging. Restaurants are faced with this challenge every day. How do they beat the status quo with their mobile app?

How 10 Restaurant Brands Topped the Charts on Positive Consumer Perceptions

By Chrissy Ockerbloom

August 07, 2015

The YouGov Brand Index recently came out with their 2015 mid-year review of the public's perception of brands across all industries. Every day YouGov interviews over 5,000 people asking them one simple question - have you heard anything positive or...

Implementation: 5 Steps to Using Beacons at Your Restaurant, Successfully

By Chrissy Ockerbloom

July 27, 2015

If you do a google search for Beacon Technology, you will find plenty of articles talking about how this new technology is about to take the world by storm! Beacons have received a lot of hype but it's difficult to find help on how to actually...