Rockbot Blog | Restaurant

The Owner's Guide to Crafting Restaurant Promotions That Win

By Chrissy Ockerbloom

April 27, 2016

Restaurant promotions are the first words that come to mind when you're trying to figure out how to get more people through the door. This is called incentive marketing, where you offer a free item, discount or some type of special with the intent...

Hosting Restaurant Events That Make a Lasting Impression

By Chrissy Ockerbloom

April 05, 2016

How do you bring in new guests that have never been to your bar before? It's tough, right? Competition is everywhere, marketing dollars are few and there are way too many things on your to-do list for the month. Can't someone take care of this for...

Restaurant Innovation Report - Featuring Panera, Taco Bell and Chick-Fil-A

By Chrissy Ockerbloom

March 24, 2016

We've seen it happen in every industry. The big players rise and fall. Some go through full re-branding. Others shut down completely or get bought. Most will look to their innovation team to use consumer preference data to spark change. Today we're...

Are Your Restaurant Technologies Saving You Money?

By Chrissy Ockerbloom

February 02, 2016

Most restaurants are managing up to 10 different technologies to help run their business. There are POS systems, inventory systems, employee scheduling systems, music systems, lighting, cable boxes and much more. It can be hard to keep track of...

5 Things the Restaurant Industry Can Learn From the Top Pizza Chains

By Chrissy Ockerbloom

December 08, 2015

The Pizza industry is on the move. New players are popping up fast and many long-standing original brands are looking to quick innovation to help them differentiate their pizza chain. In fact, it seems that the top pizza chains are forging the path...

Secrets Revealed: Engaging Customers at Your Restaurant

By Chrissy Ockerbloom

November 04, 2015

In restaurants, superior food and service are, without saying, one of the best ways to keep your customers coming back. But once they're there, how do you engage them and create an atmosphere they love to be in? With so many technologies and tools...

5 Companies Who Are Nailing their Restaurant Loyalty Programs

By Chrissy Ockerbloom

September 25, 2015

Restaurant loyalty programs have and will be a staple in differentiating your brand and driving repeat business. In the search to find the best restaurant loyalty programs we learned a few things. Loyalty programs in the restaurant industry provide...

Restaurant Mobile Apps and the Integrations that Will Make you Successful

By Chrissy Ockerbloom

September 03, 2015

In the fourth installment of our mobile series we talk about the benefits of using third-party services to integrate with your app and make it stickier. Previously, we discussed how important the customer journey is in creating a successful mobile...

How the Customer Journey can Make Your Restaurant Mobile App Stickier

By Chrissy Ockerbloom

August 27, 2015

What is the customer journey? It's comprised of the steps your guests take before, during and after they walk into your restaurant, yes, but it's much more involved than that. It includes thought and research on different persona's that come into...

How to Safely Launch Your Restaurant Mobile App Concept

By Chrissy Ockerbloom

August 19, 2015

Are you thinking about launching your first mobile app but unsure where to start? It can be tough to throw budget at something completely new to your existing restaurant marketing strategy, but with nearly two-thirds of America's population owning a...