Rockbot is first to bring Vevo’s music videos into out-of-home environments, offering curated programming for restaurants, gyms, retail stores and other in-store businesses
Vevo, the world’s leading music video network, and Rockbot, the leader in digital media solutions for brick-and-mortar businesses, have today announced a partnership to bring Vevo’s premium music video programming to commercial venues across the U.S.
Through the partnership, Rockbot will be the first platform to offer Vevo music videos curated for business environments, giving restaurants, bars, fitness centers, retail stores, hospitality venues and other businesses access to ad-free premium music video programming. The exclusive offering will introduce six music video channels at launch – Rock, Hip-Hop, and Dance set the mode with the most influential artists and groundbreaking tracks from those core musical genres, while Day, Night and Late Night are dayparted and uniquely programmed to reflect the customer journey throughout the day. Additional programming opportunities will follow.
This marks Vevo's expansion into the out-of-home streaming category, extending the reach of its premium music video content, beyond traditional connected TV, mobile and desktop, into the places consumers visit every day.
“Music videos have always been one of the most powerful intersections of music, culture and visual storytelling, making them uniquely suited for out-of-home environments where people gather and share experiences,” said Natalie Gabathuler-Scully, EVP, Revenue, Distribution, & Data Operations at Vevo. “As consumers increasingly co-view content together on larger screens, music videos offer businesses a compelling way to connect with audiences through the artists, moments and conversations shaping pop culture. Through our partnership with Rockbot, we’re creating entirely new opportunities for audiences to discover and engage with music video content in these environments, while giving businesses access to premium programming that helps enhance the customer experience and create more engaging, memorable spaces.”
Rockbot powers entertainment and media experiences for more than 50,000 business locations across the U.S., serving leading brands across retail, restaurants, fitness, hospitality, and entertainment - from Best Buy and Planet Fitness to Shake Shack, Lucky Strike, Great Wolf Lodge and more. The company is redefining what it means to deliver media at scale, unifying curated music, digital signage and Rockbot TV's professionally programmed content, spanning news, sports, lifestyle, family and ambient programming, into one seamless, omnichannel experience. Powered by best-in-class technology, Rockbot gives brands of every size the tools to create immersive, on-brand spaces that keep guests coming back.
"Businesses have different needs than consumers when it comes to television and streaming, and Rockbot solves that," said Garrett Dodge, CEO and co-founder of Rockbot. “The right experience for a business - one that reflects their brand, offers commercial-free, fully-licensed programming, and can be centrally managed - is key. Now, bringing music videos to our customers takes our business one step further. Our exclusive partnership with Vevo changes the game, combining one of the world’s most iconic music video brands with a platform purpose-built for business. Companies can now deliver premium music video programming that matches the energy of the moment and can be managed across one location or thousands. It’s how Rockbot TV is reinventing television for business.”
Vevo content will be available through Rockbot as curated, linear streaming channels and as part of broader programming bundles alongside content from other media providers. Businesses will be able to manage programming, scheduling, and content delivery through Rockbot's centralized dashboard, allowing businesses to control entertainment experiences across one or multiple locations from a single interface.
About Vevo:
Vevo is the world's leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.
Vevo has consistently evolved over the past decade to lead within today's ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With 22 billion views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.
Vevo is available on YouTube, Samsung, Samsung TV Plus, Roku, The Roku Channel, Pluto TV, Amazon Prime Video, VIZIO WatchFree+, Foxtel, Hulu + Live TV, Sling Freestream, and Rakuten TV.
About Rockbot:
Trusted by more than 50,000 locations nationwide, Rockbot powers a unified digital media platform built for brick-and-mortar businesses across all industries, including restaurants, retailers, fitness, education, and more. With Rockbot, businesses run their entire in-location media experience – streaming music, digital signage, in-store retail media, advertising, and streaming TV – from one connected platform, instead of juggling a patchwork of disconnected tools. Built to scale, it gives a single-location business the same power and control as the largest nationwide brand, making it easier to create, manage, and scale branded customer experiences across every location.
For media inquiries, please contact:
Rachel Graham
SVP, Marketing
marketing@rockbot.com
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