Rockbot News & Insights - A Blog About Engaging Your Customers

5 Themes That Make up the Future of Restaurant Music

By Chrissy Ockerbloom

September 16, 2015

restaurants, restaurant music

, By Chrissy Ockerbloom

September 16, 2015

restaurants, restaurant music

Music has been around forever, in some shape or form. It has carried us through difficult moments in history, been a way to voice political opinions, brought us to our feet and brought us to tears. Music is powerful. At Rockbot we realized that...

Anytime Fitness Names Rockbot's Gym Music Service "2015 Vendor of the Year"

By Chrissy Ockerbloom

September 11, 2015

Gyms

International fitness chain and #1 Global Franchise of 2014 Anytime Fitness has announced that Rockbot is the company's 2015 Vendor Of The Year. With a network of over 3,000 locations nationwide voting on 40 official vendors, the award was...

Restaurant Loyalty: What You Can Learn From the Psychology of Waiting

By Chrissy Ockerbloom

September 10, 2015

restaurants

Restaurant loyalty is often talked about in terms of programs, paper cards & point systems that add value to the consumer, enticing them to come in more often. While this remains true, what about thinking about loyalty from a different...

Restaurant Mobile Apps and the Integrations that Will Make you Successful

By Chrissy Ockerbloom

September 03, 2015

restaurant, restaurant marketing

, By Chrissy Ockerbloom

September 03, 2015

restaurant, restaurant marketing

In the fourth installment of our mobile series we talk about the benefits of using third-party services to integrate with your app and make it stickier. Previously, we discussed how important the customer journey is in creating a successful...

How the Customer Journey can Make Your Restaurant Mobile App Stickier

By Chrissy Ockerbloom

August 27, 2015

restaurant, restaurant marketing

, By Chrissy Ockerbloom

August 27, 2015

restaurant, restaurant marketing

What is the customer journey? It's comprised of the steps your guests take before, during and after they walk into your restaurant, yes, but it's much more involved than that. It includes thought and research on different persona's that come into...

Top 5 Things to Consider When Choosing Your Restaurant Music Service

By Chrissy Ockerbloom

August 24, 2015

restaurants, restaurant music

, By Chrissy Ockerbloom

August 24, 2015

restaurants, restaurant music

How to Safely Launch Your Restaurant Mobile App Concept

By Chrissy Ockerbloom

August 19, 2015

restaurant, restaurant marketing

, By Chrissy Ockerbloom

August 19, 2015

restaurant, restaurant marketing

Are you thinking about launching your first mobile app but unsure where to start? It can be tough to throw budget at something completely new to your existing restaurant marketing strategy, but with nearly two-thirds of America's population ...

Introducing Master's of Mobile: A Spotlight on Bagger Dave's

By Chrissy Ockerbloom

August 17, 2015

restaurant, mobile, restaurant marketing

, By Chrissy Ockerbloom

August 17, 2015

restaurant, mobile, restaurant marketing

, By Chrissy Ockerbloom

August 17, 2015

restaurant, mobile, restaurant marketing

You're a large chain, your restaurant needs a mobile app, but the stats on success rates of branded mobile apps are not encouraging. Restaurants are faced with this challenge every day. How do they beat the status quo with their mobile app?

Mobile Apps for Restaurants | The Current State of Mobile

By Chrissy Ockerbloom

August 11, 2015

restaurant, technology, mobile

, By Chrissy Ockerbloom

August 11, 2015

restaurant, technology, mobile

, By Chrissy Ockerbloom

August 11, 2015

restaurant, technology, mobile

Time and time again we hear the hard truth -- over 80% of today's branded mobile apps ultimately fail. This is especially true of branded restaurant apps. It's so difficult to achieve the active usage, organic growth in downloads or high ratings...

How 10 Restaurant Brands Topped the Charts on Positive Consumer Perceptions

By Chrissy Ockerbloom

August 07, 2015

restaurants, restaurant marketing

, By Chrissy Ockerbloom

August 07, 2015

restaurants, restaurant marketing

The YouGov Brand Index recently came out with their 2015 mid-year review of the public's perception of brands across all industries. Every day YouGov interviews over 5,000 people asking them one simple question - have you heard anything positive...