The YouGov Brand Index recently came out with their 2015 mid-year review of the public's perception of brands across all industries. Every day YouGov interviews over 5,000 people asking them one simple question - have you heard anything positive or negative about the brand in the media or through word of mouth?
We were most interested in the restaurant industry of course and took a look at both the QSR and Casual Dining category included in the study. What we found was that the brands that topped the charts had a few key things in common. Check out the slideshare below to learn more about the brands that did well and the factors that helped them!
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