Mobile Jukebox App & Miller Lite Rock SXSW 2012

Picture of Masen Ewald


While brands and venues in Austin battled for the attention of SXSW attendees, Miller Lite and fifteen of the city’s most popular bars were drawing crowds with a new social music app.

Tech and music fans alike stormed the fifteen hot spots running Roqbot’s mobile jukebox service, as each venue took its music out of the background and put it in the hands of customers.

What were SXSW attendees rocking to? See below for the top ten most played songs on Roqbot during the Miller Lite Beer For The People program!

Top Ten Most Played:

  1. Gotye - Somebody That I Used To Know
  2. Foster the People - Pumped Up Kicks
  3. Ghostland Observatory - Sad Sad City
  4. M83 - Midnight City
  5. Miike Snow - Animal
  6. Beastie Boys - Sabotage
  7. MGMT - Electric Feel
  8. Cage the Elephant - Ain't No Rest For The Wicked
  9. Pretty Lights - Hot Like Sauce
  10. Modest Mouse - Float On

Miller Lite and Roqbot began the program in February with a sweepstakes to win SXSW 2012 badges through the mobile jukebox app. The promotion then continued through March, as Miller Lite offered unlimited free song credits to all customers at the Austin bars and ran another sweepstakes for free badges to SXSW 2013.

Congratulations to all the Miller Lite Beer For The People sweepstakes winners who entered through Roqbot -- we're looking forward to seeing you in 2013!

Although this year's Beer For The People giveaway is over, you can still influence the bar music at great Austin bars such as Corner Bar, Bling Pig Pub, and Stompin Grounds. Be sure to download our mobile jukebox app, grab a Miller Lite and get in on the excitement. If you're not in Austin, go tell your favorite venues to get Roqbot!


Masen Ewald

Masen leads marketing at Rockbot, an all-in-one entertainment platform for restaurants and other businesses. He studied digital communication at Northwestern University, helped build the content marketing practice at the world's largest PR firm, and holds expertise is in mobile technology, customer engagement, and brand entertainment.