Now that you have a personal account on the professional networking site, you might be wondering how to use LinkedIn for small business marketing. Allowing your company’s personality, brand, and reputation to shine on LinkedIn is key - maybe not as much to consumers, but to other businesses, industry thought-leaders and partners.
If your company has a business to business element, you can also leverage LinkedIn for small business sales efforts by targeting executives at other businesses as prospects. Many partnerships, sponsorships or collaborations in general start on LinkedIn and that number is growing.
Using linkedin as a source for SEO can be extremely useful as well, so remember that everything you link to your businesses from the networking site should be keyword conscious. For example, if you want your website to rank for the term "best tacos in Austin" on Google, try hyperlinking that term to your website from your Linked business profile.
Linkedin groups can also be a great platform within the site. People in your industry are usually eager to meet others with interesting ideas and relevant industry experience to form future business alliances. To get a better feel for this, search for groups related to your industry or in your region, city or community to see what they're like and how you or your business might play a role.
Last but not least, one of the most important tips for using LinkedIn is remembering to keep your info up-to-date. Your company's profile page is the resume for your business' success, so be sure to update it with new milestones, key customer wins, new press & recognition.
Once you’ve determined whether LinkedIn for small business is good fit for your marketing, next on our list of recommendations is to check out Rockbot (http://rockbot.com) to engage more customers at your business. More on that later!