Best Practices for Playing TV at Your Business

Picture of Sarah Fruy

Have you ever sat in a waiting room only to find that all of the TVs were off? Or that there was an annoying waiting room TV volume? Maybe you’ve visited a bar in the hopes of watching a game but ended up staring at a talk show playing on mute instead. In all these scenarios, the businesses were not using their TVs to their advantage. 

TVs in businesses provide many benefits: They entertain guests who are waiting, share promotional or informational messaging, and can even lead to conversations with other patrons. It's important to keep in mind, however, that you unlock these benefits only when you use your business's TVs and waiting room TV software correctly.

Fortunately, it's easier than you might think to do this.

How to Get the Most Out of Your Business's TVs

If you're unsure about how to utilize your business’s TVs, here are some best practices that you should follow:

Use scheduling tools.

Many business media providers come with built-in TV schedule software that allows you to automatically play designated content at specific dayparts. By scheduling programming, you not only free up time for both you and your employees, but you also ensure that the TV is always on and playing during business hours. What's more, you can set certain programs to play at certain times of the day. For example, if you're slower in the mornings, you can schedule talk shows or lifestyle content and schedule sports to play later in the day.

Select appropriate content.

The content you show on your TVs should be appropriate for your business and target customers. For example, a waiting room TV will likely generate the most benefits with lifestyle content, while a restaurant TV will probably get you the best results with sports. If any of your customers are children and families, the content you show should be family-friendly. Most businesses will benefit from avoiding any content that shows violence, explicit imagery, or politics. Be sure to update content frequently so that programming stays fresh.

Keep volume in mind.

When it comes to volume for your business TVs, there are a few factors to consider. In general, to keep customers comfortable, the volume should be off or low. It's more appropriate, on the other hand, for the volume to be higher in sports bars, children’s waiting areas, and other spaces that tend to feature loud content. Either way, you should always turn closed captioning on so that your content is as accessible as possible.

Your business's TVs can help create memorable brand experiences for your customers. Some business media providers will even provide additional benefits such as allowing you to show on-screen messaging and advertisements during programming.

If you’re looking for a business media provider that allows you complete control over scheduling, content, and in-business advertising on your TVs, Rockbot has the solution for you. Get in touch with us to get started!

Sarah Fruy

Sarah Fruy is an entrepreneurial marketing executive with nearly 20 years of B2B and B2C experience in the online advertising, SaaS, influencer marketing, digital media, and website operations industries, along with numerous marketing certifications from the Cornell Johnson Graduate School of Management. As the vp of marketing at Rockbot, Fruy is responsible for everything from brand and product marketing to growth marketing and demand generation.