Bar & Restaurant Marketing Insights

A Guide to Your Restaurant Sound System Part 1: The Overview

Posted by Jason Chen

June 2014


For restaurants and bars, it’s no secret that music is a crucial element of its ambience and positive customer experience. For some venues, such as karaoke bars and dance clubs, it’s the primary draw of the venue. If you’ve been trying to boost customer dwell time, restaurant reputation and ultimately sales, it may be time to start investing in a quality sound system, which is arguably just as important as the songs being played. Choosing a restaurant sound system can come off as daunting, as there are mountains of information on the web about the subject, often written in tangled nets of confusing audiophile jargon. If you’re in the market for a new sound system and need a clear, simple guide to get you started, this article is for you.

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10 Best Newsletters for Bar and Restaurant Owners

Posted by Jason Chen

June 2014

By Jason Chen

Modern restaurateurs have a lot on their plate, having to strike a perfect balance between business savvy and remarkable creativity. Today's challenges include keeping up with the latest foodie trends, venturing into the brave new world of social media marketing, while still managing day-to-day operations. It gets overwhelming. Luckily, with Web 2.0's fast-paced changes comes a wealth of information to help you get by, whether you're looking for stand-out cocktail recipes or practical tips on minimizing spillage. If you're looking for tips and advice on how to stay afloat in the restaurant game, start with the 10 best newsletters in the restaurant industry.

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5 Reasons to Visit Rockbot at the NRA Show 2014

Posted by Garrett Dodge

May 2014

This weekend is the 2014 National Restaurant Association Show (#NRAShow2014) at McCormick Place in Chicago.  We're excited to be participating with our partner BrightSign in the technology pavilion booth #6267.  There are so many great things to see at the show we thought we'd give you five reasons to visit us. 

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Topics: News

7 Essential Tips For Opening a Hookah Bar

Posted by Connie Lin

May 2014

The best hookah bars are a great destination not only for shisha smokers, but also for anyone looking to relax in a laidback environment, hear some good music and escape the typical sports bar or club scenes. In order to strike the delicate balance between a low-key restaurant and social bar atmosphere, here are seven tips -- from tobacco to music -- for opening a hookah bar in your city.

 

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Topics: bars, strategies, Cafes, Business Tips

The 10 Best Bar Games For Your Pub

Posted by Connie Lin

April 2014

Ready to ramp up your bar’s social ambience, customer dwell time, and cool factor? Here’s a list of the best bar games that are easy and cheap for your pub, and fun and popular among today's customers.

Let the Countdown Begin!

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Topics: bars, pubs, marketing, strategies, Business Tips, games

9 Reasons To Get Your Restaurant Employees on Social Media

Posted by Connie Lin

April 2014

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What if we told you there's a restaurant marketing strategy that is modern, low touch, highly effective, and – most notably – free? In fact, it runs off a scalable resource your company has directly in hand – your restaurant employees.

From your servers to your cooks, your employees' personal social media networks amount to thousands of potential customers you can reach. Unlock your simplest and most lucrative marketing channel just by empowering your team on social media so they share your brand across the Web. Word of mouse is king. 

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Topics: marketing, restaurants

The Evolution of the Jukebox: Top 15 Moments in Jukebox History

Posted by Lara Rosenbaum

April 2014

What happened to the jukebox? You remember it: the giant machine in the corner of the pizza joint, its glass smeared and scratched from eager music-loving hands, the pages of oldies and top-40 hits that you flipped through with your friends. It was always a fun thing—choosing your own songs. But as much as nostalgia is tickled by the coin-operated music experience, today's social, mobile world has gradually taken over jukebox history and brought on a new wave of digital music services.

The growth of the internet enabled a whole new world of jukeboxes, unbounded by the limitations of physical media. New jukebox companies filled this opportunity delighting customers with a music selection that far exceed the confines of vinyls in a 5-ft. tall box. While the current generation of digital jukeboxes offers more selection than ever, they have fallen short on the curation and control that business want.  Despite the technological innovation, frustration by business owners has driven the decline of the jukebox from a peak of 500,000 units today's 100,000.  

Many of these businesses migrated from the jukebox to background muzak services that provided continuous curated music to match the vibe of their location. They sacrificed customer engagement for control. The solution worked well at first but due to the limitations of the delivery mechanism (CDs or satellite stream) the music quickly became repetitive.  

Today's customers have come to expect the selection of the consumer services they use, while business owers expect control and curation combine with an engaging customer experience.  

Is the jukebox destined for extinction or just a rebirth for a mobile world? Here’s a rundown of what really happened in the course of jukebox history. 

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Topics: bars, pubs, restaurants, strategies, Business Tips

3 Definitive Partnerships for Your Local Restaurant Marketing Strategy

Posted by Connie Lin

March 2014

In today’s crowded media landscape, restaurants of all types and sizes are increasingly trying – and needing - to humanize their brand image to better connect with real customers. Since modern day consumers are growing numb to impersonal corporate ads, leading brands are investing more than ever in a local restaurant marketing strategy at the community level. For any restaurant, initiating the right strategic local partnerships can drive consumer trust and loyalty, and enhance brand awareness.

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Topics: marketing, restaurants, local, restaurant, strategies

The Best Social Media Content Calendar For Your Restaurant Brand

Posted by Connie Lin

March 2014

Restaurant owners know that social media is becoming an increasingly integral part of their marketing playbook. Bars, cafes, and food trucks included. On top of iterating menus, controlling finances, and monitoring staff, now restaurant managers must also actively cultivate their store’s digital brand to stay relevant – especially to local customers. Utilizing a reliable social media content calendar can help make your marketing buzz a lot more manageable.

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Topics: bars, marketing, restaurants, branding, local

Five Local Social Media Tactics to Build Your Restaurant Brand

Posted by Connie Lin

March 2014

Your restaurant has a great menu, a great concept, and great customer service. So what’s next? Whether you’re a niche fast casual joint or a franchisee of a surging enterprise, in today’s technology landscape you need an additional special ingredient to really take off at any location: a mastery of local social media.  

Digital technologies are undeniably revolutionizing the way brands and consumers interact. While it is getting easier to reach mass audiences, it’s also getting much, much more difficult to establish your presence among the noise of countless other brands. This is why you need to go local.

Proven tried-and-true by top-performing Buffalo Wild Wings franchisees, below you'll find five local social media tactics that Rockbot recommends for you to accelerate local brand awareness for your restaurants.

 

 

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Topics: marketing, restaurants, branding, social media, local, strategies

     

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