Bar & Restaurant Marketing Insights

The Evolution of the Jukebox: Top 15 Moments in Jukebox History

Posted by Lara Rosenbaum

Apr 14, 2014 10:22:00 AM

What happened to the jukebox? You remember it: the giant machine in the corner of the pizza joint, its glass smeared and scratched from eager music-loving hands, the pages of oldies and top-40 hits that you flipped through with your friends. It was always a fun thing—choosing your own songs. But as much as nostalgia is tickled by the coin-operated music experience, today's social, mobile world has gradually taken over jukebox history and brought on a new wave of digital music services.

The growth of the internet enabled a whole new world of jukeboxes, unbounded by the limitations of physical media. New jukebox companies filled this opportunity delighting customers with a music selection that far exceed the confines of vinyls in a 5-ft. tall box. While the current generation of digital jukeboxes offers more selection than ever, they have fallen short on the curation and control that business want.  Despite the technological innovation, frustration by business owners has driven the decline of the jukebox from a peak of 500,000 units today's 100,000.  

Many of these businesses migrated from the jukebox to background muzak services that provided continuous curated music to match the vibe of their location. They sacrificed customer engagement for control. The solution worked well at first but due to the limitations of the delivery mechanism (CDs or satellite stream) the music quickly became repetitive.  

Today's customers have come to expect the selection of the consumer services they use, while business owers expect control and curation combine with an engaging customer experience.  

Is the jukebox destined for extinction or just a rebirth for a mobile world? Here’s a rundown of what really happened in the course of jukebox history. 

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Topics: bars, pubs, restaurants, strategies, Business Tips

3 Definitive Partnerships for Your Local Restaurant Marketing Strategy

Posted by Connie Lin

Mar 23, 2014 5:30:00 AM

In today’s crowded media landscape, restaurants of all types and sizes are increasingly trying – and needing - to humanize their brand image to better connect with real customers. Since modern day consumers are growing numb to impersonal corporate ads, leading brands are investing more than ever in a local restaurant marketing strategy at the community level. For any restaurant, initiating the right strategic local partnerships can drive consumer trust and loyalty, and enhance brand awareness.

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Topics: marketing, restaurants, local, restaurant, strategies

The Best Social Media Content Calendar For Your Restaurant Brand

Posted by Connie Lin

Mar 17, 2014 1:07:00 PM

Restaurant owners know that social media is becoming an increasingly integral part of their marketing playbook. Bars, cafes, and food trucks included. On top of iterating menus, controlling finances, and monitoring staff, now restaurant managers must also actively cultivate their store’s digital brand to stay relevant – especially to local customers. Utilizing a reliable social media content calendar can help make your marketing buzz a lot more manageable.

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Topics: bars, marketing, restaurants, branding, local

Five Local Social Media Tactics to Build Your Restaurant Brand

Posted by Connie Lin

Mar 12, 2014 4:17:00 PM

Your restaurant has a great menu, a great concept, and great customer service. So what’s next? Whether you’re a niche fast casual joint or a franchisee of a surging enterprise, in today’s technology landscape you need an additional special ingredient to really take off at any location: a mastery of local social media.  

Digital technologies are undeniably revolutionizing the way brands and consumers interact. While it is getting easier to reach mass audiences, it’s also getting much, much more difficult to establish your presence among the noise of countless other brands. This is why you need to go local.

Proven tried-and-true by top-performing Buffalo Wild Wings franchisees, below you'll find five local social media tactics that Rockbot recommends for you to accelerate local brand awareness for your restaurants.

 

 

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Topics: marketing, restaurants, branding, social media, local, strategies

The Ultimate St. Patrick’s Day Playlist for Bars and Restaurants

Posted by Lara Rosenbaum

Mar 11, 2014 5:02:00 PM

St. Patty's Day is around the corner—and it’s the perfect time to create a new celebratory playlist for your bar or restaurant. In fact, the green holiday is one of the top days for American bar crawls. Millions celebrate every year. Even one of the White House fountains gets dyed green. You want in? Encourage the luck—and good cheer—of the Irish with this special Rockbot St. Patrick's Day playlist. 

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Topics: playlists, bars, pubs, events, holidays

How to Launch a Social Media Plan

Posted by Lara Rosenbaum

Feb 20, 2014 6:17:48 AM

It’s no secret that using social media will directly engage your customers and help accelerate your brand’s growth. If you don’t believe it, here’s proof: According to a recent study by Rice University, consumers spend 45% more of their dining budget on restaurants of which they’re Facebook fans. They also frequent fanned restaurants 36% more than places with which they have no social media connection. Using the right social strategies is key, however, as is building the right foundation. Here are some tips to launch right—and take off.

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Topics: bars, restaurants

What Olympic Music Can Do for You

Posted by Lara Rosenbaum

Feb 13, 2014 6:32:05 AM

If you’re like most of us, Sochi has provided a distraction of Olympic proportions, and maybe even motivated you to go for your own version of gold. The Olympic athletes use music to motivate them—and for good reason. Upbeat music has been shown to elevate mood. A recent study published in the Journal of Positive Psychology showed that when people listened to fast-paced music, they reported feeling happier. Another study that appeared in Nature Neuroscience showed that upbeat music caused dopamine—the feel-good chemical—to be released in the brain. Researchers looked at the effects using instrumental music, so there were no verbal messages associated.

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Topics: bars, Features

JetBlue and Rockbot Celebrate 50 Years of British Invasion Music

Posted by Lara Rosenbaum

Feb 7, 2014 5:55:30 AM

50 Years Ago Today

When four lads from Liverpool landed at the JFK airport, stepping off PanAm Flight 101 and onto U.S. soil for the first time, they created a wave of British Invasion music that has changed rock and roll forever. In honor of this moment, JetBlue has launched a special playlist at T5 (Terminal 5), where travelers can specifically select and listen to songs by popular British Invasion artists using the Rockbot social jukebox app, and enjoy a slice of music history while awaiting their next flight.

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Topics: events, restaurants, Features, featured, News

Let Guests DJ Your Events with their Smartphones

Posted by Lara Rosenbaum

Jan 12, 2014 7:20:11 AM

SXSW, the music, film and these days, just-about-everything festival is around the corner, March 7-14, and Rockbot will again be one of the best opportunities for event music entertainment. In 2013, Rockbot was named the best music tech company at the festival—and not just because it’s the top-rated social jukebox app. Rockbot partnered with companies like Samsung, Miller Lite, Klout, SayMedia, SVB, Goodwin Procter, and provided social, crowdsourced music at their festival functions. Great music was a given, but by using Rockbot, partygoers could also select the songs they wanted to hear, right from their smartphones.

Choose Your Own Adventure: Rockbot Music Style

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Topics: bars, events, restaurants, Features, Barbershops, Business Tips

Going Digital: The Latest Bar and Restaurant Technology Trends for 2014

Posted by Lara Rosenbaum

Dec 23, 2013 3:42:13 PM

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Topics: bars, restaurants, Features, featured, Business Tips

     

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