Food publications love to tell you about new trends, whether it’s Sriracha recipes or cocktails based on seasonal fruits such as watermelon. If you’ve ever wondered whether these trends are popular with the kids or just industry invented, Yelp has released Yelp Trends, an application that provides a wealth of consumer data to debunk the myths. The new tool produces a line graph that counts each time a certain word pops up throughout every review, sorted by major cities, in Yelp history.
With all this new information at your hands, there are countless practical ways improve your small business through Yelp Trends. Use it to determine the popularity of a drink, whether a certain item is seasonal, or whether two items are complementary, such as burgers and fries. To give you some ideas, Rockbot has taken Yelp Trends for a spin and picked up on 9 new things that your business can learn from today